LeBronmeter.com is the original website and source of information for a topic that has been said by a well respected media research firm, as one of the ten most talked about topics (not just sports topics) in the world.
The website name is owned by Home Team Communications (“HTC”), an Ohio based Corporation that also owns various similar names such as Lebrometer.net, LeBronmeter.mobi, and Lebrometer.com. We allowed Cleveland, Ohio's local newspaper (the Cleveland Plain Dealer) and local television station (Fox 8) to use the name to promote LeBron during the 2006 playoffs.
The LeBronmeter staff has been strategically assembled throughout Cleveland, Akron, New York; traveling with the team, around the country and internationally as required. We have developed over four years, a unique mindset that allows us to find, and report, on only the information that is truly relevant….and leave the daily mindless chatter for others to report. We have commitments from all crucial personnel to maintain their responsibilities as part of the management team in place.
OPPORTUNITIES TO PROFIT
License - You can license our daily update, formatted individually for your (newspaper). This will be a destination site for thousands of sports fans that are interested in this fascinating topic that will offer gripping stories throughout every week to draw readers to the site (and newspaper). We will supply the official LeBronmeter Meter Artwork in EPS or AI (vector) or JPG (300 dpi) formats for your art department.
Purchase - Home Team Communication is willing to sell the rights to the name, legacy, historical content and the format which has attracted over three hundred thousand unique visitors over a three and a half year period (of which three years the site was essentially dormant). There have been negotiations recently with a limited number of national media organizations. The major points of negotiation have involved:
- Entire sale of LeBronmeter.com and all associated site names (including others, such as LeBrometer.com, Lebronmeter.net, Lebronmeter.mobi and Lebronmeter.info) Other URL’s to be provided; legal transition of name ownership
- Rights to purchase/utilize the entire LeBronmeter concept- including the original privilege to take credit for: being the originator, de facto expert, main and all ancillary sites redirected to the URL of your choice, sole ability to utilize in print format.
- Rights to the “Kings Game- original source code; modifications; any technical documentation
- Option for ongoing technical support; all existing graphics ;
- Option to have HTC continue to operate the website; flexibility to update content as requested (including seven days per week)
- For more information, contact Robert Glassman, President of Home Team Communications at: 216.245.1500 or 888.266.6876
ADVERTISING REVENUES
Revenues - Current & Potential- Home Team Communications has taken a very passive attitude toward soliciting advertising revenues to date. Fidelity Voice and Data (“FVD”) paid a total of $10,000 to be the banner advertiser for April-June, 2206. From then, they have paid $500/mo, even with the site in a dormant state a majority of the past three years. They have agreed to go back to becoming the main sponsor at $5000/mo, beginning in November, 2009. Robert Marks, President of Fidelity Voice and Data (Ohio’s largest private Internet Service Provider), said, “We have received a tremendous amount of publicity and a significant amount of new sales due to our sponsorship of the Lebronmeter.”
CLEVELAND CLINIC CHILDREN’S HOSPITAL AFFILIATION
The Cleveland Clinic, one of the World’s leading medical facilities, decided to put a link to their charitable foundation after extensive due diligence, examining the legitimacy of the management and the site’s activity or the site’s potential to raise donations. The Lebronmeter is proud to be associated with such a prestigious institution.
Other significant revenue sources have yet to be explored, include:
- Marketing to more than one prospect! Fidelity Voice and Data (“FVD”) was the first and only corporation approached.
- Strategic alliances with New York based or National media outlets
- Marketing and Sales initiatives- There have been many inquiries from Tri State area based media and direct advertisers
- Pursuing international interests
- Target Marketing for sponsors either products directly endorsed by James or ones closely related,
- Use of industry liaisons to track down other advertisers.
LeBronmeter’s Ability to attract users and Viewers- The unique, ultimate & nationally known as the de facto expert in the subject. This history of being: the first, and really only resource covering this one topic gives makes the LeBronmeter a very attractive addition to a daily newspaper or video media outlet in addition to a partnership or outright purchase by a sports related media group.
LeBron’s fascination- with unique products, games; especially that placate his desire top be number-one in all technological area as well as the world of fantasy sports.
THE KING'S FANTASY GAME
The King’s Fantasy Game- A major addition planned for this year after a very successful trial late last year is a Fantasy sports game built solely around LeBron James. HTC employed Fantasy Draft Help.com (“FDH”) to build the ultimate in a unique fantasy game, built solely around one person. This was quite a challenge, but we hired the premiere firm in the designing successful fantasy games from Mixed Martial Arts to PGA Golf.
The Kings Game was trialed for a month with a diverse group of people from first time fantasy players to renowned experts. The quality of the game was universally commended, from simplicity to understand, ease of use- from sign up to making changes, standings update, and comments of the Game being a well designed combination of skill and luck. FDH designed a game that utilizes the following statistics on a weighted basis: points, rebounds, free throws, steals and assists.
There will be monthly prizes and a season long winner; all receiving LeBron James’ memorabilia.
A FEW WORDS ABOUT LEBRON PHENOMENON
The LeBronmeter combines the superior medium to draw, and retain, readers on a daily basis for the following reasons. 1) the compelling nature of the topic 2) the acknowledged source of up-to-the-minute news updates and compelling, relevant commentary 3) a story that has evolved into much more than just sports; LeBron James is an entertainment icon 4) the historical acceptance of the content from the LeBronmeter, which has established a reputation of delivering up-to-the-minute, cutting edge information' which has been screened for reliability.
We established the site in 2006 when LeBron was going through his negotiations for his second NBA contract. Our staff was the only media source to correctly predict he would re-sign a three year extension. We are the original and sole legitimate source of the most accurate and timely information, combined with the best methods of involving our international fan base.
The site, with some minimal local publicity and some adept “guerilla marketing”, attracted eighty thousand visitors during the first three days of release and averaged thirty thousand hits per day throughout the Cavaliers three plus week playoff run in 2006.
During the Summer of 2009, the LeBron James contract situation and ensuing future was said to be one of the ten most talked about topics in the world; right below the swine flu and surprisingly above the U.S. war in Iraq.
There is estimated to be thirty million people (90% in the United States) that are sufficiently interested in Lebron’s impending decision that they spend five to fifteen minutes every day either reading about it, researching it on the Internet or listening to myriad stories presented by both national and local media outlets. During a two-month period (around April 15-Jun 15, 2009), a news story on the James decision appeared multiple times on either ESPN and/or Fox national sports programming, The story was often the lead “news/sports” story used to tease the viewers to stay with the channel - a sure sign of what the network believed was the compelling story of the day. The repetitive nature of the story line continually compounds the importance of the story.
The significance of the story will grow exponentially over the upcoming months. From now until June 30th, the impending LeBron James’ free agency will dwarf every continuing sports story. It is much larger than almost any topic that could arise in football or baseball, and will persist….and endure regardless of any circumstance that may arise. Also, the vested interest of ESPN will insure close to 24/7 coverage of every potential angle of the ensuing saga. Their monolith includes: Sportscenter and ESPN News (a platform to promote…on a repetitive basis, both the latest and most important sports info, as well as ESPN.com).
All other major media outlets, including Fox Sports TV & Radio, Sporting News TV & Radio, Sports Illustrated and the full range of regional and local television, radio and Internet related sites (and blogs) will also discuss the storyline…early and often.
Every city that the Cavaliers visit, starting in exhibition season, will be interested first in LeBron’s saga and the team as almost an afterthought.
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